IAM RoadSmart
Membership magazine
Lead designer on pitch
Lead designer on launch
If Top Gear made a road safety magazine…
How do you make road safety interesting and relevant? That was my brief for the redesign and relaunch of IAM RoadSmart’s membership magazine. I used modern fonts and iconography to bring the brand up to date. I introduced high-quality photoshoots to help tell the story and immerse the reader.