Calm Beginnings

A solid start for Calm Beginnings.

Lizzie, a paediatric nurse and yoga enthusiast, had a vision of starting a pregnancy and baby yoga business that exuded quality and tranquillity. Lizzie aimed to create sessions that felt like a special treat and a safe space for new mums. I drew inspiration from high-end skincare brands and calming interior designs to craft a unique brand identity.

The logo features a lotus flower, a familiar yoga symbol, which I customised with a central bud to symbolise birth and beginnings. This bud cleverly forms the 'B' in Calm Beginnings, enclosed within an overarching 'C.' A leaf subtly incorporated on the 'C' alludes to natural care and remedies.

We collaborated to create branding and promotional graphics, including a social media campaign and leaflet drop to create a buzz around Calm Beginnings. Thanks to Lizzie's dedicated networking, yoga classes had sold out before the official launch. The business is thriving, and Lizzie has expanded offerings to include baby massage and special events like birth workshops. Currently, we are focusing on developing a website to strengthen Calm Beginnings' online presence.